Rateneh Fassil Mekonnen

Rateneh Fassil Mekonnen is an entrepreneur at core, whose deep-rooted business acumen was nurtured from a young age within his family's diverse range of enterprises. Drawing on these early experiences, he has seamlessly adapted and refined his business approach to thrive in today's fiercely competitive and global landscape, all while maintaining a strong academic foundation and insatiable intellectual curiosity. The rise begun when Rateneh engaged within the real estate sector and played an active and seminal role for its revival some 15 years back and have since grown his reach within all aspects of the sector and is now one of the prominent real estate figures.

Rateneh has since diversified in numerous sectors as he expanded his reach into international trade, finance, insurance, manufacturing, and naturally real estate. His commitment also extends to the medical field, where he facilitates the supply of an array of cutting-edge diagnostic instruments to governmental and private institutions across the nation.

Being a frequent traveler he has been to all corners of the world but his heart remains firmly anchored in his home country. He skillfully channels his extensive insights into the diverse range of companies under his guidance, injecting a positive influence that ignites growth and innovation. In a significant move in 2022, Rateneh played a pivotal role in introducing the esteemed World Trade Center brand to Addis Ababa, Ethiopia. This initiative is positioned to invigorate trade dynamics under the compelling motto of "Trade First."

Rateneh Fassil Mekonnen is a staunch advocate for leveraging technology to amplify business efficiency and insights. He views technology as a cornerstone of progress, both on a micro-business level and as a transformative agent on the broader stage.